About Us


Meet the gals behind the brand
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About Us!
We, Cherine & Michelle, two business minded, hilariously funny, incredibly nutty, well-travelled clothing connoisseurs, who found each other and became the best of friends. We connected over everything from fashion, travel, beauty, motherhood and of course great wine! We have both been in (& out) of the clothing industry within the South African market for 20+ years (not giving our ages away here ;-)). With a love of exploration, creativity and design, we found ourselves over and over coming back to South Africa’s amazingly creative and entrepreneurial nature. We are proud and excited to show the rest of the world what we have to offer from the southern tip of the African Continent.
At Chelle we are obsessed with sourcing amazing quality items and bringing them to you at all ends of the world. From our expertise working in the manufacturing and retail environments, we promise to bring you fashion that makes you feel comfortable, both in body and style and we aim to bring you products that help you feel confident with who you are and how you choose to express yourself. Each item has been selected to feel perfect for you, not only for now, but for many years to come.
With Michelle based in the Cayman Islands, it just made sense to make the Island our head office and spread the love from there. Our Products embody Island living, summer dreaming, sunshine and forever happy hearts.
We are Chelle x